Financial Services

What is the impact of Social media in financial services

Social media marketing is improving the banking and financial services in many ways. It has improved the marketing and customer support significantly. The banking sector is using social media data to help people get access to credit or even simply open a bank account. Social media can even impact your ability to get a loan. Social media is blending with the financial sector in such a way that sit will become an integral part of financial service.


Products research and development

Social media marketing is a great tool to create new products that require surveys and customer insight. Many big brands have used social media for the research and development of new products. Businesses can connect with the users with the help of social media and get to know their requirements regarding a particular product or service.

Improved performance and better efficiency

Social media is a great way to reduce the cost of the customer service and banks and other financial institutions are using it for cost-cutting and better performance. Banks are launching apps for the customers where they can log in from their social media accounts. These apps allow the users to send money to their friends, pay the bill, and make other payments.

Creating business models

Social media platforms are encouraging the businesses to create new and improved business models. Many businesses are creating new models that revolve around the social media platforms. For example, financial instituProvide the live help to the customers. No one like to wait for hours in getting their issues resolved. Email support systems and telephone conversations are a lengthy and time taking process.

Social media for maximum outreach

Social media provides maximum outreach to the financial services. Social media tends to be the preferred network for financial-services professionals when it comes to conversations or posting, it dominates over any other channels of communication. Social media is a better way of engaging with the clients and providing them with valuable and improved support.