Recruiting students requires creative social media strategies implemented all year long to keep prospects engaged with the school. Whether it’s providing each department with leverage over their own social media channels or highlighting interesting courses on a regular basis online, universities and colleges can create meaningful connections with prospects with a well-curated social media presence.
Traditionally, marketing efforts have been directed towards alumni from the school who are now successful members of society. Although this fact remains the same, how they’re being targeted for fundraising has changed. Social media platforms allow alumni to be reminded to donate to specific funding areas when it’s needed most.
As with any digital marketing strategy, there are obstacles that need to be overcome to find success on social media channels. For the most part, higher educational facilities are made up of various faculties, each of which offers a unique experience and culture for students and professors alike.
When it comes to creating a social media presence that communicates professionalism but also actively engages with multiple audiences is no small feat. As a higher education facility, your social media feed, and content must speak to current students, prospects, parents, researchers, fellow institutions, and alumni.